Starbucks Coffee Franchise - All You Need To Know

Have you ever driven past day Starbucks coffee, and said to yourself: "I really need to invest in a Starbucks coffee franchise." If so, you may be in for a surprise. In this article, I'll discuss with you exactly what a Starbucks coffee "franchise" really is.

First, let's look at the success of Starbucks. It is definitely the number one coffee house business in the coffee industry. In fact, the owner, Howard Schultz, has declared he is not going to stop until there is a Starbucks on every corner. This would seem to make Starbucks an excellent investment opportunity.

Don't be fooled though, Starbucks offers much more than coffee; they offer atmosphere, a feeling of personalization, and a coffee aroma that is unrivaled anywhere else. The Starbucks operation is run in a very specific and controlled way to elicit certain responses from their customers -- and it works. Compare what Starbucks has to offer against someone like Dunkin' Donuts. You can see that Starbucks is much more than just the "coffee" business.

But to call it a Starbucks coffee franchise is a bit misleading. They are technically not a franchise because the company itself operates almost all the Starbucks stores in North America. There are only a very few exceptions where a Starbucks coffee is franchised to a group or individual and allowed to be managed by outside ownership.

The closest you'll come to seeing a Starbucks coffee franchise is when you see a Starbucks opened in a location like a hospital, on a college campus or in a grocery store. But that isn't a franchise so much as it is a joint venture between the place of business and Starbucks.

However, it's good to think of Starbucks as a coffee franchise model. If you study what makes them successful you will get a better idea of what different people want when they go to purchase coffee. You can also analyze who Starbucks caters to and who Starbucks doesn't go after in the coffee market.

This can help you greatly when deciding to invest in your own coffee franchise. If you have to compete directly with Starbucks then you can purchase a coffee franchise that goes after different markets then Starbucks. This way you can stay competitive.

In conclusion, while most people will never get the opportunity to purchase a Starbucks coffee franchise, use them as a model when evaluating other coffee franchise opportunities.